I’ve translated some excerpts of this interview for Ilgan Sports between Yoon Sang, a renowned Korean composer, producer, singer-songwriter, and journalist Hwang Jeeyoung.
[DrunkenTalk②] Yoon Sang “K-Pop is about the charisma of a performer, and, [I] get a little worried when seeing BTS”
Q: What are your thoughts on K-Pop, which is currently gathering a lot of interest worldwide?
Rather than it being about the music in itself, I think it’s to do with the charisma of the person. It’s a change that is not just evident in K-Pop, but in music worldwide. Music is not the protagonist; instead, it’s about who is doing the music, and therefore how charismatic the performer is, in this era. The number of charismatic people continues to grow. The patterns of consumption in the music industry is also peculiar. If, in the past, one bought an album to listen to the songs, now one…
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